Social Media and Storytelling for Institutions
Five days on building an institution's own voice online, and keeping it going with the hours a small team actually has.
Who it is for
Anyone who has been handed their organisation's social media accounts alongside another job.
What you will be able to do
- Decide which platforms your organisation should be on, and which to leave.
- Write in a voice that is institutional without being lifeless.
- Build a content calendar you can sustain for a whole term.
- Handle a complaint or a mistake in public.
Day by day
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Day 1
What the account is for
Recruitment, reputation, community or reporting — they need different content. Choosing one, and dropping the rest.
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Day 2
Voice
Finding a register between the press release and the meme. We rewrite your own recent posts.
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Day 3
Making things without a studio
Photography, short video and graphics with a phone and free tools. A shooting session in Warsaw.
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Day 4
The calendar
A term's plan built around what your organisation already does, so content follows the work instead of inventing itself.
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Day 5
When it goes wrong
Complaints, corrections, and the account that has gone quiet. Each participant writes a short response policy.
What the fee covers
- The written programme, with learning outcomes and hours
- Trainers, room and materials in Warsaw
- An attendance certificate, and the host section of your Europass Mobility document
- One named contact who answers within one business day
€80 per participant per day — the Erasmus+ course fee unit cost.